![]() The company’s hegemony of the diamond industry has been unrivalled for over a century. Yet the magic and mystique it is imbued with has made De Beers, the world’s leading diamond supplier, a veritable goldmine with a net income in 2006 of $730 million on revenues of $6.15 billion. The diamond is – chemically- pure carbon. But can it overcome the growing dissidence among the ranks of producer nations and international diamantaires that make up this powerful cartel? For over a century, the South African company’s dominance of the international diamond industry has been wide and deep.
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